Window replacement

Microsoft Windows 95 operating system cover shot

Microsoft Windows 95 operating system cover shot (Photo credit: Wikipedia)

Microsoft has always been an adaptable beast, constantly reinventing itself to adapt to whatever technology landscape is the current order of the day. Sometimes they are slow to adapt, such as when Bill Gates initially dismissed the internet, but they are quick to catch up.

This week, 18 years after the fanfare of Windows 95, comes the launch of Windows 8. Back in 1995, Take That and Blur were fighting for the number 1 spot in the charts. Sweden, Austria and Finland had just joined the European Union and Netscape had just gone public.

The computing landscape was very different back then. Pretty much every desktop in the world ran Windows, so Microsoft found a ready supply of customers eager to upgrade from the limitations of Windows 3.x up to the ultra modern Windows 95 with its plug and play, 32 bit support and long filenames. Although, even the ultra modern Windows 95 didn’t even come with a web browser. You had to download the “plus” pack in order to get the fledgling Internet explorer. Thus began the browser wars that led to the downfall of Netscape.

The mood of the launch was very different for Windows 95. Microsoft was very much a company in the ascendancy. They dominated the desktop with Windows and Office and there was absolutely no doubt that the new version of Windows would be a success. They chose “Start Me Up” from the Rolling Stones as a theme tune for the launch campaign as a reference to the brand new start button that nestled in the bottom left of the screen. Wisely, they recorded a new rendition where they removed the words “you make a grown man cry“.

Windows 95 was a runaway success with 1 million copies selling in the first 4 days, 40 million in the first 12 months. Microsoft will be hoping for similar commercial success with the new version of Windows. But the competitive landscape is very different. Windows 8 is not just a desktop operating system, it is also aimed at the very crowded tablet market. It’s quite a battlefield with Android and iOS holding the high ground. Also – Windows 95 was a big step forward from Windows 3.x. Windows 8 comes after a very capable Windows 7 which had little to fault.

Windows 8 has been publicly denounced by Tim Cook, the Apple CEO as an unholy union not unlike a toaster combined with a fridge. Apple have approached the market with separate operating systems for tablet and desktop and see any operating system that tries to cater to both platforms as a compromise too far.

With the cash cows of Windows and Office looking decidedly venerable, Microsoft need Windows 8 to be successful and the move to a completely new paradigm is brave (even though the old look and feel is still there if you need it). I think they deserve plaudits for that bravery and there is a good chance that just like the ribbon toolbar that came with Office 2007, people will get used to it and come to love it.

Either way – Windows 8 is a landmark event in computing history.